Pariplay expand into New Jersey through Rush Street Interactive partnership
Marking the company’s breakthrough into the regulated US market for the first time
ariplay, part of The Aspire Global Group, aggregator and content provider behind products such as Fusion aggregation platform and Ignite Studio development program, has announced a new milestone in its ongoing expansion efforts, entering the United States market through a partnership with Rush Street Interactive, one of the most trusted and fastest-growing gaming companies in the U.S.
Through the agreement, the Chicago-based company that operates PlaySugarHouse.com, a prominent New Jersey iGaming platform, will benefit from a selection of Pariplay’s impressive assortment of high-quality online casino games.
The launch, which sees Pariplay breakthrough into the regulated US market for the first time ever, marks a crucial advancement in the strategy of Pariplay to extend its global footprint. Partnering with PlaySugarHouse.com, a major player in New Jersey, provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US iGaming space.
New Jersey has been especially robust with online casino operators bringing in a record $96.4 million in revenue in December 2020, representing over a 100 percent year-over-year increase from December 2019.
Rush Street Interactive operates PlaySugarHouse.com, a prominent New Jersey iGaming platform that has contributed greatly to RSI’s impact on the gaming industry, helping it win “Casino Operator of the Year” and “Customer Service Operator of the Year” at the 2020 EGR North America Awards as well as “Digital Operator of the Year” at the 2020 Global Gaming Awards.
Pariplay’s extensive games portfolio will serve to complement PlaySugarHouse.com’s existing catalog of over 750 online casino and live dealer table games. This dynamic offering will introduce New Jersey slot enthusiasts to a previously untapped array of engaging game titles, such as Amazing Riches, Dragons of the North, and Wolf Riches, all of which have already proven to be big hits in the European market.
“Partnering with Pariplay is exciting as PlaySugarHouse.com players will be the first in the United States to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible and premiere releases of new games. Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our PlaySugarHouse.com New Jersey players will also love them,” said Richard Schwartz, President of Rush Street Interactive.
“We’re delighted to partner with RSI and further our expansion into the regulated US market by going live in New Jersey with them for the first time in Pariplay’s history. Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalog to serve as an extension of RSI’s existing content. We look forward to building an enduring partnership with them and exploring how our games resonate with their US players,” said Adrian Bailey, Managing Director at Pariplay.